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SMADC is hosting an Agricultural Marketing Conference on Friday, November 15th from 8:30 AM to 3:30 PM at the College of Southern Maryland in Prince Frederick. Check back for more details and registration information.
Tentative Agenda:8:15 – Registration8:30 – Welcome from SMADC8:45 to 9:30 – Session #19:45 to 10:30 – Session #210:45 to 11:30 – Session #311:30 to 12:15 – Lunch and Keynote Address by Kellie Hinkle, Chief of Tourism, Charles County12:30 to 1:15 – LEAD the Charge: Rapid Fire Farmer Panel1:30 to 2:15 – Session #42:15 to 3:30 – Networking and Wrap-Up
New/Beginner TrackSession #1: Staying Fresh with Products and Prices – Meredith Epstein, IAA#2: Evaluating Your Marketing Channels – Craig Sewell, SMADC#3: From Ground to Glass – Janna Howley – Grow and Fortify#4: Strategic Marketing Plan + Analysis – Jamie Tiralla, All Ag Media
Advanced TrackSession #1: Photography on the Job – Melissa Barrick, Melissa Barrick Photography#2: Social Media Strategy + Best Practices – Molly Balint, Farmhouse Creative Marketing#3: Logos, Ethos, Pathos: Choosing Words that Sell – Heather McHale, IAA#4: Beyond the Brochure – Building Your Marketing Foundation – Ginger Myers, UME
State-Wide Training + UpdatesSessions #1 + 2: From Farm to Market Training – Lynn Rubin, UME#3: Regulatory Need-To-Know: Value-Added and Cottage Industry Updates – Lee McCans, Maryland Department of Health’s Center for Facility and Process Review#4: Regulatory Need-To-Know: Eggs, Meats, GAP, and More – Deanna Baldwin, MDA
On the HorizonSession #1: Industrial Hemp in Maryland Update – Jim Drews, MDA#2: Bloomin’ PGC: Exploring Urban Agriculture in PG County – Kim Rush Lynch, PGSCD#3: Small Grains – Moderated by Shelby Watson-Hampton, SMADC#4: Agritourism – Moderated by Shelby Watson-Hampton, SMADC